Last year, by announcing “tears of joy emoji” as the Word of the Year, Oxford Dictionaries surprised everyone. The verdict speaks a volume about the popularity of emoji characters amidst masses and classes.
Just before the World Emoji Day (June 17), Unicode Consortium, a nonprofit body governing the internationalization of software standards in association with emojipedia.org, has disclosed a set of 11 cool emoji. Not to surprise, this is a collective success of all stakeholders pf emojipedia.org including Apple, Android and Microsoft among others, and all emoji lovers. According to Emoji Report 2015 by Emogi, emoji characters are used by almost 90% of online users and, unanimously, we can say users spend most of their digital time on smartphones and their apps.
Thus, it’s a good opportunity for an iOS app development company and its counterparts to deliver apps with more engaging nature.
But this time, Unicode Consortium has broken the stereotype that dominated for years.
For the first time, it seems, it has given a better representation to women in its decision-making, and the result is out. While including professional emoji characters, the community has given the due space to every woman. The emoji characters are available in male and female both versions. This is indeed a step towards empowering women and acknowledging their contribution across different spheres of life.
Undeniably, there can’t be a better time than this for an iOS app development company to reward women tech lovers by leveraging the emoji technology. However, being fair to women, they won’t be doing a mercy on them as women contribute the most in making emoji popular. The ratio women vs men in terms of emoji usage is 78:60. Also, there are more women takers of iPhone and iPad than men. Hence, this would be a strategic move to encash the digital trend.
Interestingly, 1626 emoji characters are already at the disposal of an iOS app development company in various categories from 🐻 Animals & Nature to 🍔 Food & Drink and from ⚽ Activity, 🌇 Travel & Places, and 💡 Objects, to 🔣 Symbols and 🎌 Flags, and the addition of 100 more exclusive emoji will let them enjoy more flexibility and transfer the same to the users.
Founded in 2004 by Shekhar Juneja, Root Info Solutions is a mobile and app development company based in London, UK. The company has a team of tech professionals with hands on experience in AngularJS, Android, Apache Corodva, Drupal, iOS, WordPress and Magento, among many others.