No wonder, we have seen how Augmented Reality has taken over the most influential social media networking site, i.e. Facebook. Well, on 10th July, the Social Media giant had announced to begin its AR advertisement testing within the newsfeed to give a new experience to the users for the shopping season.
Well, the question is how this new experience will be generated to convince the users to make shopping without having the clear insight how it serves in the real life? Isn't it an interesting question? In this rapidly evolving technological era, things are going to fast and the next big thing is "Augmented reality ads". These ads will allow proper interaction for users with a variety of options (different product that users can go through to satisfy their requirement). This AR-centric feature by Facebook is the AR platform for Messenger. This innovative feature will allow businesses or brands to integrate AR camera effects directly into the Messenger. Further, Along with the more interactive and appleanig experience to the users, the feature is supposed to accelerate more sales of brands that use the Facebook platform to gain traction. However, soon the feature will be rolled out globally with the successful completion of the testing. The Developers will be able to build experiences that will allow people virtually customize or try on merchandise, walk through new products, or simply express themselves in a fun way. For instance; With the augmented reality in the ads, the users will be able to try watches from Michael Kores or a new shades of the outfit from different brands, fitting the occasion type and choice of the users. Moreover, As per Facebook, the pilot brand partners enthusiastic for AR ads includes XYX professional for makeup, Pottery Barn, Sephora, king, and Wayfair to name a few. Facebook is one of the very popular social networking website worldwide with millions of users, and it understand the necessity of agility in this competitive world. Therefore, it never stops itself from testing and trying with the innovations. Beforehand, the social network has placed these advertisements in its popular Messenger app with the trailing partner such as Nike and Asus and experienced a huge interest from the users as they were glad about the AR experience. However, the trail ads presented at Facebook's press event look like your standard Facebook commercials at first, but at the time of click on the "Tap to try on" option, the users were greeted with the AR offerings, accomplished with the click-to-buy functionality. In just a few years, augmented reality (AR) effects looks like innovative trend (like animal masks and filters) and seems to have taken off on social media apps as an interesting tools for making selfies and messages more expressive. This entertainment do not requires much effort, simply the user can use it on the smartphones. The technology, however, has been nearly five decades in the making. It dates back to about 1968, when Harvard computer scientist Ivan Sutherland created the first AR device, a mounted headset. The Facebook Global Marketing always tends to change with the advancing time, hence the social network is adding new features to attract the users offering a wholesome interactive experience. And the expectations are such that, it will succeed to convince its 1 billion Messenger users to turn to the platform as a retail hub. Moreover, the new features in the augmented reality experiences an automatic language translations and artificial intelligence tools, which is quite beneficial for small businesses to communicate with customers. Conclusion: Further, facebook announces more experiment in the near future, so you should expect to see a lot more of these pop up on your News Feed soon. Are you also interested in Social Media App Development? Connect with leading Social Networking App Development Company - like- Root Info Solutions.
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AuthorFounded in 2004 by Shekhar Juneja, Root Info Solutions is a mobile and app development company based in London, UK. The company has a team of tech professionals with hands on experience in AngularJS, Android, Apache Corodva, Drupal, iOS, WordPress and Magento, among many others. Archives
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