Last year, by announcing “tears of joy emoji” as the Word of the Year, Oxford Dictionaries surprised everyone. The verdict speaks a volume about the popularity of emoji characters amidst masses and classes.
Just before the World Emoji Day (June 17), Unicode Consortium, a nonprofit body governing the internationalization of software standards in association with emojipedia.org, has disclosed a set of 11 cool emoji. Not to surprise, this is a collective success of all stakeholders pf emojipedia.org including Apple, Android and Microsoft among others, and all emoji lovers. According to Emoji Report 2015 by Emogi, emoji characters are used by almost 90% of online users and, unanimously, we can say users spend most of their digital time on smartphones and their apps.
Thus, it’s a good opportunity for an iOS app development company and its counterparts to deliver apps with more engaging nature.
But this time, Unicode Consortium has broken the stereotype that dominated for years.
For the first time, it seems, it has given a better representation to women in its decision-making, and the result is out. While including professional emoji characters, the community has given the due space to every woman. The emoji characters are available in male and female both versions. This is indeed a step towards empowering women and acknowledging their contribution across different spheres of life.
Undeniably, there can’t be a better time than this for an iOS app development company to reward women tech lovers by leveraging the emoji technology. However, being fair to women, they won’t be doing a mercy on them as women contribute the most in making emoji popular. The ratio women vs men in terms of emoji usage is 78:60. Also, there are more women takers of iPhone and iPad than men. Hence, this would be a strategic move to encash the digital trend.
Interestingly, 1626 emoji characters are already at the disposal of an iOS app development company in various categories from 🐻 Animals & Nature to 🍔 Food & Drink and from ⚽ Activity, 🌇 Travel & Places, and 💡 Objects, to 🔣 Symbols and 🎌 Flags, and the addition of 100 more exclusive emoji will let them enjoy more flexibility and transfer the same to the users.
iOS or iPhone has revolutionized the world in ways that was beyond imagination until 2007. Earlier it was considered as the phone of the rich, but that perception is getting diluted as the per capita income across geographies increases. This increasing size of the consumer-base brings to you a sea of opportunities. However, with the consumer’s digital media consumption becoming app-centric, it’s pivotal for you to have an iOS mobile app.
Swift is the latest programming language from Apple that favors building intuitive, agile and secure mobile app. Here are 5 irresistible reasons to bet for Swift app development.
5. iOS Finds New Takers
Out of the 198.5 million smartphone users in the US, 86.5% users own an iOS device. Thus, going with iOS app development is the demand of the hour. With iOS adoption by different strata of society, due to rising per capita income, an iOS app is likely to become a success recipe for you. Hence, get rid of the perception that iPhone is for the rich only.
4. Millennials and Digital Natives Taking Command of Economy
Today’s consumers’ cohort is dominated by Millennials or Gen Y and Digital Natives, who are extremely tech savvy. They like to own the latest gadgets and features as soon as they are available in the market. You might have got the sense as where I am pointing at. Clearly, your app should be compatible with the latest iOS and iPhone version. So you are left with no option rather than investing in Swift app development. Swift is the only language that favors integration of a vast number of APIs which, in turn, allows users to make optimum use of the capabilities of iOS 10 and iPhone 7 or iPhone 7 Plus devices.
3. Transformation of Phone to Wallet
Mobile commerce is on the rise and if you want your iOS consumers to stay with you, ensure delivering a seamless mobile experience. Swift helps with building apps with great user experience. Swift app developers can easily integrate your app with a wide range of payment options, thereby, making checkout also easier, faster and securer.
2. Higher Conversion Rate & Purchase Worth
Conversion rate is a key app metric and interestingly, apps built with Swift exhibit higher conversion rate. They outpace their counterparts’ app built using Android, Windows Phone or any other SDKs. Taking reference of data from Moovweb, Business Insider claims: probability of an iOS user is 25% higher in terms of completing a particular goal in an app as compared to an Android user. Also his or her purchase worth exceeds that of an Android consumer by 15%.
1. Frequent Updates by iOS
With a bid to entice users and let them do things in a better way, Apple keeps on pushing new features and updates to its operating system. So you have to keep
Irrespective of what we do in our life, we are interested in knowing the result. The higher the effort is in achieving something, the greater the curiosity is in knowing about its outcomes. In fact, this is a human psychology. And a Swift app developer is no more alien to this trait. Probably, anticipating this, Apple has introduced the latest IDE, i.e., Xcode 7.3.
Besides the plethora of enhancements in terms of error-handling, syntax writing, etc., that the IDE brings at the disposal of a Swift app developer, Interactive Playgrounds is a key component that has given a new momentum to the Swift app development discipline. A developer can see the outcomes of his/her coding on real-time as shown below.
There are 3 panels. The coding part is done in the first, and its interpretation and result are displayed in the second and third. Interestingly, the process happens consecutively, simultaneously and spontaneously -- changes get reflected as soon as the coding receives any modification. Thus, a developer has more flexibility to play with the codes and make things happen as per the demand of the client. Interactive Playgrounds not just speed up the app development process but also entitles developers to put a check on bugs and all those that don’t work, and apply everything that add wow factor to the app and the user experience.
An iOS app development company can also harness the power of Interactive Playgrounds to educate Swift app developers with beautiful text and interactive code. Trainers can illustrate with suitable examples and learners can experiment with new APIs to improve their Swift coding skills. Thus, Interactive Playgrounds favors quantitative and qualitative improvement. Early identification and removal of bugs will ultimately save the valuable time of app testing and review team, and is likely to curb the app rejection rate (46%), which puts their credibility at a risk.
Hope you found the information useful. I’m wrapping it up, but will be back soon with more updates on Swift app development. Do share your opinions and views. Goodbye!
Founded in 2004 by Shekhar Juneja, Root Info Solutions is a mobile and app development company based in London, UK. The company has a team of tech professionals with hands on experience in AngularJS, Android, Apache Corodva, Drupal, iOS, WordPress and Magento, among many others.