Apps are not new in the market; everyone owning a business understands the necessity to have an app. Especially, when we talk about the retail. Creating an app is a simple task, only if you understand the basic ideas such as concept and the goals of your business, the design and structure of your app and lastly the development path. Nowadays, half of the retailer brands are already having a mobile app. With the pertaining usage of the mobile app, the consumers are more engaged in the smartphone. If numbers are to believed, over 40% of smartphone owners use at least two retail apps. The number will surprise you, only 21% don’t use retail apps. Well, it’s crucial to build apps, but drawing profit from a retail application is not a piece of cake. Approx 85% of consumers prefer to opt a brand’s application over mobile websites, and their expectations are really high: Up to 80% of users would give the app only two chances. And, for sure, delete it if the application fails to launch for the first time. up to 80% of users expect application would work faster than their web browser. Do you think your business needs Retail Mobile App? According to me, of course! The above-stated data clearly shows that its crucial for every retail business to have app. With a retail mobile app, you can improve the buying process, enriches the in-store experience for customers, and establishes a better connection between the users and the store. As the number suggests 30% of overall online purchases are made through smartphones, the retail store app can prove to be the powerful and separate source of income. When it comes to bringing app idea online, there are few must-have features that determine the success of your retail apps. And the features of your retail store app completely depends on the nature of your retail business. Here, let’s draw your attention toward a crucial guide for the retailer. Following are the basic yet the most required features required to build the best retail store app for every type of retail business to bring their app idea online. Product Catalogue The availability of product catalog popularize the use of the retail app. It offers the list products available at the store, and smartphone users can browse and order through the app. Hence, while you, develop retail store app, make sure it offer nice UI and UX to your users. To attract users, improve UX of your retail app by implementing the following features like price checker (to compare price), product review ( 3D modeling and Augmented Reality technology can be used for better results) and etc. Search If your retail business offers thousands of products, users to find it challenging and hassle to find the right product. For such scenario, having a seamless search functionality is a necessity to help the user to find products easily. Here are few of the most talked Virtual Assistant Devices like 1) Amazon Alexa and Google Home 2) Mobile Assistants like Siri and OK Google, 3) Browser-based Voice Search via Google Chrome, and 4) Microsoft’s integration of Cortana into Windows 10 Filters and Sorting Filter and sorting is a vital tool for any retail mobile app. These two tools ensure proper management of product catalog. The sorting feature helps users to select products depending upon their requirement, like price, sale, brand, category and etc. The filters are used to exclude products that are unnecessarily appearing on screen. Checkout Option The retail apps are more of a supermarket, the difference is that it’s easily accessible. Here, customers add products to the cart and check out by paying online at the checkout screen. In the next step, the customers can go for final payment and delivery option. Moreover, if something goes wrong with the customer and they are not able to process the complete payment and delivery, then retailers can use push notifications to help the customers to resolve the interrupted the order. Secure Payment System In a retail Mobile App Development, it’s necessary to implement a fast and secure payment system to ensure that your customer doesn't find any difficulty while making payment. For instance; Using technology such as tokenization improve payment security and provide ease of payment to the users without vulnerabilities. Push Notifications Push notifications are essential features with which improving the customer experience is easy inside your app. For instance, implementing customized push notifications to greet users, share special deals and provide the recent update in store analyzing the users shopping behavior. Moreover, push notifications can be a great marketing tool to retarget existing users. It engages the interested the users in the app, if relevant information like special deals, discount offers and etc are sent to them. Also, push notifications enables users to complete their interrupted order. Multiple Payment Options Make your customers feel the comfort, allow consumers to pay in whatever way they want to pay. Offering different mobile payment options like Google Wallet, Apple Pay, and Lifelock Wallet, and debit and credit cards provide ease of convenience to the online users. Delivery The development companies are looking for ways to provide the advanced level of delivery services for the online users. For instance; The Amazon Key service offered by Amazon has set a new level of experience. Amazon’s Cloud Cam and a compatible smart lock take in smart in-home delivery services. The connected devices are enabling advanced delivery services. Let's go through it's working; When the courier arrives for delivery, it scans the barcode, and an instant request is sent to Amazon's cloud. After checking things, the cloud approves the request sending a msg back to the camera, where the things start to record. The courier then gets a prompt on their app, swipes the screen, and the door unlocks. The drone drop off the package, relock the door with another swipe. The customer gets delivery notification along with a short video that shows detailed the drop-off the delivery. Conclusion: Contact our consultants with details of your business and retail app requirements, the expert team is available 24/7 hour to assist your app development with the estimated cost. Choosing the right platform for your retail app is also important. As we know, both Android and iOS platform treasures millions of users, so we advise you to build your retail mobile app for both platforms.
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AuthorFounded in 2004 by Shekhar Juneja, Root Info Solutions is a mobile and app development company based in London, UK. The company has a team of tech professionals with hands on experience in AngularJS, Android, Apache Corodva, Drupal, iOS, WordPress and Magento, among many others. Archives
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