Why do you need a custom real estate website design company? Well the answer is quite simple - growing competition. What makes it so? The real estate industry has become a fierce battlefield less because of the increasing number of real estate agents and brokers but more because of the increased awareness amidst consumers - with information available to them at their fingertips.
Every web development framework be it Drupal, WordPress or any other makes available unlimited choices regarding modules and themes. So, if you want to adopt a Do-it-Yourself approach, you can create a website of your own with drag-n-drop functionality. However, ready-to-use module or theme has its own limitation. It can’t be extended or enhanced beyond a limit. Here comes the need of an experienced real estate website development company or developer that can create a module or theme from the scratch as per the business requirements.
What is a custom real estate website? Literally speaking, such a website is capable of delivering a custom user experience. Here is an interpretation of custom UX.
1. Users are dispersed across different devices, operating systems, browsers and so on. So, your real estate web developers must create a website that behaves well everywhere adjusting to the end-user’s device or technology.
2. Every consumer or buyer looking for a home or property has his or her own requirements based on - locality or area, budget, built size, access to amenities, affordability. Hence, your website must respond to them accordingly. Thanks to RETS-based MLS integration that make available listing that is more relevant to the user.
3. A custom website must be accessible to the user the way he or she wants without any bias between normal human beings and those with disabilities. It’s not just a noble idea to treat everyone equally but can be a business differentiator too - as you don’t know who is your customer. Real estate website development should be pursued with a vision to ensure that all users have equal access to information and functionality.
How to Ace Customization
Custom website development might sound like a one-time task, but in reality it’s not so. It’s an ongoing process. Measure the user experience using a competent web analytics tool with different metrics - page views, page session, website speed, bounce rate, goals, customer’s lifetime value and much more.
AI chatbot development and integration is another significant means to assess what is required. Reading structured and unstructured conversation of your audience, in fact, it digs deeper into what your customers want.
The obtained insights will help your real estate web developers a lot. Hence, you can have an improved website to in line with organizational needs and, that in turn, will help you serve customers efficiently.
Founded in 2004 by Shekhar Juneja, Root Info Solutions is a mobile and app development company based in London, UK. The company has a team of tech professionals with hands on experience in AngularJS, Android, Apache Corodva, Drupal, iOS, WordPress and Magento, among many others.